Posts Tagged ‘pelvic floor’

The mother of all marketing jobs

Tuesday, April 7th, 2009

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My physiotherapist and I were bemoaning the lack of information and help for moms and their pelvic floor. We started to brainstorm how to make talking about the pelvic floor friendly, safe, even hip (god forbid). We threw out ideas: What about Ho Ho Home Parties? Madonna as spokes person (makes sense, she’s not shy about anything, I’m pretty sure we’ve even seen her pelvic floor in her book Sex) or….and as we chatted a horrible feeling started growing in my stomach, it careened up my spine and basically punched my brain. As if to say, “You idiot, where have you been? I can’t believe it’s taken you this long to it figure out? “WELL APPARENTLY IT HAS!” I air punched back.

And there it was: the huge, overwhelming, nauseating realization that this wasn’t about a stupid website, a few Kegel Parties (more on that later) or some press coverage (would LOVE that). No this was WAY bigger, this was the mother of all marketing jobs, this was the re-branding of the THE MOST stigmatized part of the human body. I wanted to throw up but I just couldn’t bring myself to mess up another mom’s house. As a marketer I was completely overwhelmed. This was an impossible task; undo centuries of negative attitude, take on religion, eradicate age-old traditions, eliminate arcane practices? I could just picture the work-back schedule: meet marketing team in consciously understated funky office, brainstorm, research, approve crazy smart new positioning strategy, brief way-too-cool creative team, execute ads, press releases, social marketing, brochures, conferences, events…. oh, did I mention there’s no budget! Rebranding the AIG executives into tax-loving, share-my-bonus philanthropists would be a WAY easier job!

Suddenly pink flashed in my head. Oh god, was I going to pass out now? No, it was the pink from a breast cancer ribbon. I breathed. It’s going to be OK – if we can talk about breast cancer now we will eventually be able to talk about moms’ pelvic floors in a normal, not whisper-behind-our-hands way. It’s just going to take time.

I looked up to find my physiotherapist friend staring at me. Oh god, I thought, did I throw up and I not realize it? NO, she was reacting to the last brainstorm idea: The Happy Hammock! It could work, I said, “the hammock represents the pelvic floor muscles…we could give away hammocks at a trade show…we could get t-shirts….know any hammock companies…..”!

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Where are all the physiotherapists?

Friday, March 27th, 2009

Seriously where are they hiding? Are they in a cave somewhere?  I thought physiotherapy was a pretty good racket? But I’ve just spent the last hour adding physiotherapy contact information to the “Get More Info” section. I’m appalled that in Toronto -the 5th largest city in North America after New York, LA, Chicago and Mexico City – there are just a few, and I’m mean a meager, skimpy handful of physiotherapists who are available to help moms look after their pelvic floor.

What happened? Did the Toronto physiotherapists skip Pelvic Floor 101? Or are some physiotherapists just too chicken to deal with this part of the female body? Gee, that’s professional. Kind of like a banker saying, “I’ll look after just part of your investments.” Or a cab driver who refuses to drive down streets with long names. Or a plumber who only deals with curvy pipes. Well we know doctors are chicken to talk to moms about their pelvic floor: only 2% ask women what’s going on “down there”. So I guess, physiotherapists are too. Cluck, cluck, cluck.

Let’s not discount the wonderful physios who DID go to pelvic floor class. You brave souls! You survived the REALLY SCARY class and us moms are extremely happy about that – eventhough we have to drive for ages to get to you.

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What the heck happened?

Tuesday, March 10th, 2009

So that’s basically how I felt after I popped out my first kid nearly seven years ago. I had a forceps delivery with a third degree tear. Of course at the time I had no idea. I thought the resident just REALLY enjoyed perineal needle point. I did know this: things “down there” were NOT THE SAME.

I remember coming home from the hospital clutching four pieces of paper the nurses had given me: one a picture of the perfect breastfeeding latch (like that ever happened!), another on how to count the baby’s pees and poos, a list of emergency phone numbers and a reminder to sign up for baby massage class (BABY massage? Where’s MY massage?). But not one piece of paper about ME. I rifled through my hospital bag after we got home desperately looking for something, ANYTHING, to explain just what was going on “down there”. But nothing. Not even a microscopic legal disclaimer saying: Psst, due to the use of forceps you may have sustained an injury to your pelvic floor. Nothing.  Zilch.  Nada.

At the six week follow-up with my gynecologist, I was looking for the BIG EXPLANATION but all I got was “You’re fine. Everything will heal in time.” In time? Like what kind of time? Seconds? Days? Months? This millennium? When? No answers came from the clammed-up doctor. In hindsight, I wish I had taken some forceps to his prostate!

Not even the moms wanted to talk about stuff “down there”. In my mother’s group it was all about the babies. I do remember one day we were having coffee and someone opened up about a broken tail bone and someone else complained about painful sex. It felt like we were having an illegal conversation, as if at any moment we would be arrested by the Motherhood-Is-Pure-Bliss-And-Don’t-You-Dare-Think-Otherwise Police. Someone finally said, “We should write the X-rated version of Motherhood!” We all had a good laugh and that was it. The moment was gone. Vanished. Back to talking about our babies!

But, but, but…..I still don’t feel right “down there”? Googling at 3am between breastfeeds was frustrating to say the least. I didn’t even know WHAT words to search: down there, postpartum, body after baby? And all that ever seemed to pop up was ANOTHER photo of some movie star’s perfect body out jogging two seconds after delivering triplets!

Then one night, in the haze of exhaustion, squirming from sore boobs, I discovered the words PELVIC FLOOR. What the hell’s that? New linoleum? Fancy tiles?  And so began my journey.  Over the years, I’ve uncovered a ton of important stuff about moms and childbirth – stuff that for some reason, no one wants to talk about. It’s like the whole world took a secret oath: Don’t mention ‘pelvic floor’ to moms.  Frankly, I think it would be easier to find Bin Laden then to find a doctor or physiotherapist to talk about my pelvic floor!

And so my journey continues as I try to take the “Omigod, don’t go there!” out of talking about a mom’s pelvic floor. And I’m determined that when (and if) my girls have babies, they’ll come home from the hospital with a piece of paper ABOUT THEM, about how to look after themselves “down there”.  And if all that piece of paper says is “www.afterbabybody.com”, well at least that’s a start in the right direction.

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